The in-room screen has become the digital concierge, cinema and control panel of modern hospitality. Hoteliers now expect more than just pretty pictures; they need secure casting, property-wide management, privacy-by-design and an aesthetic that complements the décor. With that in mind, here are five of the stand-out hospitality TVs you can buy right now, and why they matter.
Samsung – The Frame HL03F & 2025 Hotel TV line-up
Samsung’s 2025 range brings its lifestyle darling, The Frame, into hotel guest rooms. Guests get a 4K QLED panel with the matte anti-reflection finish and Art Mode, letting properties display curated artworks or branded imagery when the set is idle. Behind the design flourish sit very practical upgrades: dual casting (Apple AirPlay and the newly added Google Cast), SmartThings Pro for room-wide IoT control, and LYNK Cloud for remote fleet management, targeted promotions and e-commerce. Because casting works via one-time QR pairing, no personal data is retained after check-out, saving the IT team privacy headaches. It’s a rare blend of wow-factor and operational sense.
LG – webOS 23 Google Cast Hotel TVs
Announced at ISE 2025, LG’s latest Pro:Centric displays are the first hotel sets to offer both integrated AirPlay and Google Cast. Guests simply scan an on-screen QR code and stream from Android or iOS devices with network isolation safeguarding nearby rooms. webOS 23 keeps the interface familiar while Pro:Centric lets staff push personalized welcome pages, upsell spa slots or tweak channel line-ups room-by-room from a browser. The casting session persists for the entire stay and wipes automatically at check-out, recreating a “living-room experience” without the usual sign-in friction. If you already run LG hospitality TV sets, the upside is minimal retraining and seamless backward compatibility with existing Pro:Centric templates.
Philips – MediaSuite with Netflix-Ready & Canal+ Room Streaming
PPDS keeps refining MediaSuite, whose claim to fame is being “Google TV inside” with built-in Chromecast and Play Store access. In February 2025 the series gained an exclusive partnership with CANAL+ Room Streaming, adding 90,000 on-demand titles and live sport without external boxes. Couple that with the long-standing Netflix-Ready certification (again no dongles, no guest login retained) and you have arguably the richest app catalogue in the sector. For operators, Philips’ CMND platform handles remote updates, energy reports and template-driven welcome screens, while open APIs make it easy to bolt on PMS or door-lock data feeds. If content breadth is the priority, MediaSuite still sets the pace.
Sony – BRAVIA BZ40L Series
Sony positions the BZ40L more as a professional display than a “hotel TV”, yet its spec sheet ticks every hospitality box. The panel hits 700 nits and uses Deep Black Non-Glare coating, so picture quality remains punchy in brightly lit lobbies or south-facing rooms. The X1 processor and TRILUMINOS Pro color engine handle native 4K HDR as well as upscaling, while Pro Settings Mode lets integrators lock down inputs, copy settings via USB and schedule on/off times – all critical for preventing tampering and saving energy. With 32 GB internal storage, HTML5 signage playback and 24/7 certification, the BZ40L doubles as an in-house advertising channel outside the gues troom.
Hisense – E-Series 4K Hospitality Displays
For budget-minded properties, Hisense’s Android-based E-Series offers solid fundamentals: 4K IPS panels from 32- to 86-inches, 500-nit brightness, landscape or portrait mounting and an 18/7 duty cycle. VisionInfo CMS is included for playlist creation, status monitoring and real-time control, meaning smaller hotels can skip a third-party content system entirely. Wide-angle viewing makes it practical for bars or communal areas, and the bezel remains slim enough for contemporary interiors. While it lacks the deep casting integration of the tier-one brands, it’s a cost-effective canvas for digital signage, live TV and basic OTT apps.
Choosing the right screen
If your priority is upscale design and premium branding, Samsung’s Frame is un-rivalled. Need seamless, device-agnostic casting? LG and Philips now both deliver, with Philips edging ahead on native app breadth. Sony excels where glare control and 24/7 reliability matter, while Hisense wins on price-performance for signage-heavy spaces. Whatever you choose, the common thread in 2025 is frictionless casting, cloud management and a laser focus on guest privacy – the new minimum standard for hospitality TV.
