Category:

Technology

Justifying the Cost and Measuring Impact 

Trustees play a critical role in balancing an organisation’s finances and ensuring every pound has maximum impact for our donors and beneficiaries, and of course, administrative efficiency. When the fundraising team asks the board for money to invest in a CRM (customer relationship management) system, you are right to ask if it is needed and to ensure the spend delivers on this. We have to be much more strategic in how we spend and we also have to be able to justify that spend to donors and supporters. It is easy to overspend but we also need to make sure that we’re not under-spend. And under-investing in people and processes can be costly.

As a CRM consultant I have worked with over 200 UK charities in my career. As a trustee I have experienced first hand the benefits and pitfalls of a CRM and am in the unique position of understanding both sides of the CRM equation. And so it is with that perspective I have created this guide. I want to give you all the tools you need to make a measured, informed decision, because that is your job and your responsibility.

The hidden cost of doing nothing 

The first step in making this decision is to fully understand the impact of not investing in a CRM. The right CRM system can pay for itself many times over, but in order to make the case you first need to understand the cost of doing nothing. Many charities still run on spreadsheets for donor management. Event and survey participants are kept on different databases, email marketing is managed on a platform that is separate from your donation records, and regular reports are manually collated to track progress against targets.

The result is enormous time wasted on administrative overhead and duplicated effort. Based on my experience of working with UK charities, I have estimated the potential impact on an average mid-sized UK charity of around 5,000 supporters with an annual income of £500,000:

Staff time on data entry, correcting duplicate records and manual reporting – 15-20 hours per week (based on average salary costs of £35,000 per annum including on-costs)

Donor retention rates – an average of 60% of first-time donors, 70% of returning donors retained from year to year (according to annual surveys of the UK charity sector by the Institute of Fundraising)

Total donation volume from lapsed supporters who have left the charity without warning or notification – average of £20,000 per year in lost gifts

Without the benefit of integrated systems and data, many well-intentioned charities are suffering unnecessary inefficiency and productivity loss that can sap their financial sustainability. Recent changes in regulation around data privacy have also increased the risk of investing in a spreadsheet system with significant fines and penalties for non-compliance and potential loss of reputation.

The Data Protection Act 2018, the General Data Protection Regulations (GDPR), and other changes to the regulatory framework governing how charities and other businesses process and store personal data have changed the way we think about compliance. Whilst the information commissioner’s office (ICO) has shown discretion and proportionality in dealing with first-time breaches, the fact remains that the maximum fine for non-compliance is 4% of annual turnover or £17.5 million, whichever is greater, and a significant reputation hit is inevitable if your charity loses data.

What can a CRM for nonprofits do? 

The most important benefit of CRM software is to enable effective and efficient relationship management. We have previously written about how a good non profit CRM is a key tool to supporting the management of good donor relationships.

CRM software enables the charity to maintain up to date records of donors and other stakeholders (volunteers, supporters, event attendees) as well as regular reports to track key trends in supporter behaviour, demographics and giving levels. This means that any organisation can personalise communications and better target their donor engagement strategies. Data enabled charities can identify and target lapsed donors for re-engagement activity and quickly respond to spikes or dips in donation behaviour. Effective CRM should also mean more success for UK charities fundraising efforts and less time spent on the admin side of managing supporters.

CRM systems like infoodle and Donorbox offer much more than contact management or fundraising automation. But I’m not here to try and help you to choose the best CRM for your charity. The tools within these systems include predictive analytics to help charities identify donors that are likely to increase giving in the future, find volunteers that are ready to take on a more active role, and alert the organisation to potential drop-offs early. This helps smaller teams to do more with less and shifts the model from reacting to supporter engagement data to a more strategic proactive management approach. CRM tools allow small teams to take more strategic actions with the data they have by automating routine communications and tasks to focus on more important decisions.

CRM systems provide a single source of truth and capture key supporter relationship data in one place. This can be an important tool for business continuity within charities, because when key team members leave their knowledge is stored in the CRM data instead of in an individual. Staff productivity is also vastly improved and administrative overheads are reduced because all systems and tools are integrated and inform and talk to each other. This creates much more seamless working practices for example when Gift Aid donations are paid in, the CRM automatically updates to improve and simplify administration processes.

CRM for Nonprofits: measuring the ROI of investment 

There are also some easy ways to measure the return on investment of CRM technology investment. It is not as tricky as you may think and again, starts with understanding the cost of doing nothing.

CRM for nonprofit solutions provide tools and processes to measure success, such as open and response rates on communications sent. With a few additional but simple measures of baseline performance, it is easy to measure ROI in hard financial terms. Some of the benefits are not difficult to measure at all, however, measuring things like open and response rates on CRM for nonprofits will be more subjective and your CRM provider should be able to provide benchmarks against other similar charities.

Retention rates of donors, volunteers and other supporters are the most commonly used measurements of CRM performance. It is also important to understand baseline retention rates. 

I have estimated that the typical mid-sized UK charity currently has:

  • Average first-time donor retention rate of 60% 
  • Average repeat donor retention rate of 70% 
  • Lapsed donation volume – average of £20,000 per year lost from lapsed supporters

So, to understand the potential impact of investing in CRM, it is important to be realistic about the potential benefits and outcomes. These include: 

  • Increase first-time donor retention rate to 65% 
  • Increase returning donor retention rate to 75% 
  • Reduce lost donation volume from lapsed supporters to an average of £10,000 per year

It is also worth measuring the lifetime value of supporters and the financial impact of improving retention by 5%. A CRM system and the right processes in place can quickly pay for itself. Based on a very conservative estimate, taking the bottom end of average figures above, the average lifetime value of a supporter to a UK charity is likely to be in the region of £200-£800. If the charity were to improve its retention by just 5% through better relationship management and engagement, the additional lifetime value delivered in retained supporters would easily justify the cost of a CRM for nonprofits.

Other benefits to an organisation from CRM include time saved through automating manual processes and reporting. Reducing duplication of effort is a significant efficiency gain from CRM systems and can be estimated by considering the current cost of duplicated effort and likely efficiency improvements. Charity CRM softwarewill enable teams to capture Gift Aid more easily as it will be integrated and the impact of improved Gift Aid capture will also quickly justify the CRM investment. The risk of GDPR fines or reputational damage due to a data breach can also be significant and would also justify the investment.

Risk management and avoiding CRM traps 

The reality is, that with any investment there are risks to be managed and potential problems that need to be avoided. I’ve worked with clients where the implementation was off to a bad start and then eventually derailed because of problems or poor project management. This can quickly lose the trust of senior management and lead to termination of the project. And many projects I have seen have been halted in the implementation process and teams then start to revert to their old systems of record because that is what they know best. This means the organisation has missed out on making the investment work, while often still paying for it.

CRM project plans should be thoroughly documented and detailed, and the right people should be in place to ensure that the plan is followed. This should include detailed data migration and staff training plans.

Project costs can also be a pitfall. It is essential that organisations have realistic expectations about the total cost of CRM ownership, including implementation costs and ongoing training and support. This goes back to the importance of having experienced project managers to support your team.

Data quality is another important consideration and good CRM systems should be capable of cleaning and improving data as it is imported. Good practices and processes should be established and data quality reports run regularly to ensure continued data quality. Too often I have seen charities with low data quality not invest in the necessary resources to ensure their CRM is working effectively, and with the lowest standards of data quality that lead to poor results.

CRM vendors themselves are also a risk. It is important to do thorough due diligence on any potential vendors and to have contingency plans in place in case of a problem. It is also a risk to move to a system that has not been proven or is too complex, a CRM that is not intuitive to use, that can also be a blocker to adoption and effectiveness. Having the right support in place, both technical and operational is important.

In summary, implementing a CRM solution is not without its challenges but with the right tools and processes in place, and careful management, the benefits far outweigh the potential risks.

As a trustee, you have a unique opportunity to understand your organisation’s strategic objectives and oversee the implementation of effective tools and processes that will support and enable them to meet those objectives. I hope that this guide has given you the tools you need to do that effectively and make the right decision for your charity.

CRM investment in charities: Measuring long-term impact and value 

CRM investment is not just about immediate returns, but also long-term value creation. Charities need to measure and report on both short-term gains and long-term outcomes to demonstrate ROI to trustees.

Short-term gains 

Within the first 3-6 months of CRM implementation, charities should see improvements in staff efficiency and data accuracy. Adoption rates by staff should be high, data entered into the system should be cleaner and up-to-date, and routine administrative tasks like mailing or email campaigns should be completed more quickly.

Medium-term outcomes 

After 6-18 months, CRM should lead to improved donor retention and higher Gift Aid recovery rates, both of which directly impact the bottom line. Charities should also see better results from fundraising campaigns and programmes, and be able to use the CRM system to target prospects and cross-sell more effectively.

Long-term value 

Over 18+ months, the strategic value of CRM becomes clear. Charities with a fully functional and integrated CRM should see improved donor lifetime value, better identification of major gift opportunities, more effective volunteer management, and overall greater organisational resilience.

Reporting to trustees 

Regular CRM performance reports to trustees should put system metrics in the context of the overall organisational strategy. Trustees should understand not just how many donors are entered into the system, but how that contributes to improved donor retention, better campaign effectiveness, higher Gift Aid recovery, and other organisational objectives.

The most effective CRM reports to trustees focus on outcomes, not outputs. How is CRM investment helping to deliver mission-critical work? Contributing to financial sustainability? Supporting strategic priorities and key performance indicators (KPIs)? Good CRM metrics serve the board, not the other way around.

Making the decision: A trustee’s checklist 

Trustees have a responsibility to thoroughly evaluate CRM investment proposals before making decisions. The following checklist will help ensure a comprehensive analysis:

Financial analysis 

Is the business case based on realistic ROI calculations? Are donor retention rates, administrative efficiency gains, and Gift Aid recovery properly quantified? Implementation costs and ongoing expenses clearly laid out? Potential risk mitigation and related benefits considered? 

Strategic alignment 

Does the CRM investment support stated organisational strategy and mission objectives? Will it make the charity more effective in achieving its core goals or just more efficient administratively? Does the case address specific weaknesses or opportunities identified in organisational analysis?

Implementation plan 

Is there a realistic timeline, with clear resource requirements for both the implementation phase and on-going operations? Have training needs and change management efforts been considered? Are there specific, measurable success criteria? 

Vendor evaluation 

  • Has the charity considered multiple CRM options suitable for the UK not-for-profit sector?
  • Do proposed vendors have a track record in the sector and comply with relevant regulatory requirements?
  • Are there client references from similar organisations? 

Risk assessment 

  • What are the downsides of CRM investment and how will risks be managed?
  • What if implementation goes over budget or on-time?
  • What if the selected vendor goes out of business or faces performance issues?
  • Is there a plan B for exit or replacement?

Conclusion 

CRM investment is a strategic decision, not just a technology purchase. Trustees who want to maximise charitable impact and maintain operational excellence should be evaluating CRM investment proposals carefully.

The business case for CRM investment is strong: improved donor retention rates and lifetime value, increased administrative efficiency, better Gift Aid recovery, risk mitigation, and the strategic benefits of data-driven supporter management. Properly implemented, a CRM system can pay for itself in 18-24 months and provide ongoing value for years.

However, charities must do more than purchase software to achieve success. Trustees must demand comprehensive business cases, realistic implementation planning, and robust performance tracking. A state-of-the-art CRM system is useless without staff trained to use it properly and an organisational commitment to putting data at the heart of all supporter interactions.

As competition for donor attention and dollars intensifies in the charity sector, organisations that invest wisely in relationship management technology will gain a distinct advantage over those that cling to outdated, inefficient systems. CRM investment is one of the smartest long-term sustainability moves trustees can make: enabling smaller teams to have greater impact by working smarter, not harder.

The guide and analysis tools provided here should give trustees the foundation they need to make informed decisions about CRM investment. By focusing on long-term outcomes and strategic value, and rigorously evaluating business cases, risks and implementation plans, trustees can confidently weigh CRM options and choose the investments that serve both fiduciary and mission objectives.

In a funding climate where every pound must be demonstrated maximum impact, CRM investment is one of the surest ways to drive efficiency, effectiveness and sustainable growth. Forward-thinking trustees won’t ask if they should invest in CRM, but rather how quickly they can get a system in place that turns supporter relationships from an admin headache into a strategic advantage.

When it comes to creating eye-catching visuals for presentations, events, or retail spaces, foam boards printing continues to be one of the most reliable and versatile options available. Foam boards, made of lightweight yet sturdy foam core, offer a smooth surface for vibrant printing, making them an ideal medium for graphics, images, and text. Whether used for temporary displays or long-term signage, foam boards strike the perfect balance between affordability and professional quality.

Why Foam Boards Printing is Popular

One of the main reasons foam boards are widely used is their ability to deliver a clean, polished appearance. The rigid surface ensures high-quality prints that remain flat and sharp, making them perfect for both photographs and bold graphics. Unlike flexible posters or banners, foam boards do not curl or crease easily, giving them a more professional presentation.

Additionally, foam boards are lightweight, which makes them easy to transport and set up. For businesses in fast-paced cities such as London, this convenience is particularly valuable. Marketing teams, exhibitors, and event planners can carry multiple boards to venues without worrying about bulk or heavy lifting.

Custom Foam Board Signs for Every Occasion

Another reason for their popularity is the flexibility of custom foam board signs. Foam boards can be produced in various sizes, shapes, and finishes to suit different requirements. Small foam board signs might be used as point-of-sale displays or tabletop menus, while large boards are commonly used for exhibitions, presentations, and promotional events.

Customisation options also extend to printing techniques. From single-sided prints for wall displays to double-sided boards for hanging signs, the adaptability of foam boards allows businesses and individuals to create visuals that meet specific goals. Gloss or matte finishes can also be chosen depending on the look and feel desired.

Foam Board Printing London: Meeting Local Needs

The demand for foam board printing London reflects the needs of a diverse range of industries. From small businesses looking to promote products, to universities needing displays for research presentations, foam boards provide a versatile solution. Retail stores often rely on foam boards to highlight promotions, while creative agencies use them to present design concepts during pitches.

Local print providers in London often offer fast turnaround services, which is essential for businesses working with tight deadlines. Same-day or next-day printing services make it possible to get foam boards ready in time for exhibitions, trade shows, or last-minute events.

Practical Advantages of Foam Boards

In addition to their visual appeal and convenience, foam boards are cost-effective compared to other rigid display materials. They are strong enough to stand upright on easels or be mounted on walls, yet inexpensive enough for short-term campaigns. Foam boards can also be easily replaced, making them a sustainable option for businesses that frequently update their marketing messages.

Conclusion

Foam boards continue to be one of the most practical and adaptable solutions for printed displays. With the availability of custom foam board signs and fast foam board printing London services, businesses and individuals can create high-quality visuals that are both effective and affordable. Whether for a shop display, an exhibition stand, or a professional presentation, foam boards provide a reliable way to make a strong visual impact.

The way we work has changed, and so have the spaces we work in. Hybrid workplaces, where employees split their time between the office and home, are now the norm for many UK businesses. This shift has influenced everything from office layouts to the amenities companies provide. One area seeing a major transformation is workplace coffee. Businesses are now investing in professional-grade coffee machines that match the flexibility and quality expectations of modern teams. If you are considering an upgrade, you can Explore More about the latest commercial coffee solutions shaping this new era.

Coffee as a Workplace Essential

In the hybrid model, office days are often packed with meetings, collaboration sessions, and client interactions. Having reliable and high-quality coffee on-site has become a way to encourage employees to spend more time in the office. Office coffee brewing systems are no longer just about function. They are part of the workplace experience, helping to make office days more appealing.

Employees who are used to café-quality drinks at home expect the same when they come into work. Businesses are responding with machines that deliver consistency, variety, and speed.

Technology Meets Taste

The latest commercial machines are integrating smart technology to cater to different working patterns. From scheduling energy-saving modes for quieter periods to offering custom drink profiles, heavy-duty coffee equipment now adapts to how and when it is used.

Some systems include app connectivity, allowing staff to customise and order drinks without touching the machine. This supports hygiene as well as convenience.

Barista Quality Without the Barista

Not every workplace can have a dedicated coffee specialist, but that does not mean sacrificing quality. Barista-style coffee machines bring the expertise of a skilled barista into an easy-to-use format. With fresh bean grinding, automated milk texturing, and precise temperature control, these machines can create a cappuccino, latte, or espresso that rivals any café.

For hybrid offices, this means employees can enjoy high-quality coffee without leaving the building, saving time and maintaining productivity.

Flexible Solutions for Dynamic Spaces

Hybrid workplaces often have more open, flexible layouts with shared spaces that can adapt to different uses. This means workplace coffee solutions need to be equally adaptable. Compact countertop machines are ideal for smaller hubs or breakout areas, while high-capacity floor-standing units work well in central kitchen spaces that serve large groups.

Portability is also becoming a factor, with some models designed to be moved between spaces for events or seasonal layout changes.

Serving Peak and Quiet Times Efficiently

One of the challenges in a hybrid office is that footfall can vary dramatically from day to day. High-output coffee machines are built to cope with busy mornings when most staff are in, yet remain efficient during quieter periods. This balance reduces waste, saves energy, and ensures the machine remains cost-effective throughout the week.

Advanced systems also track usage patterns, helping facilities teams plan maintenance and restocking more effectively.

Why 2025 is the Year of Smarter Coffee Machines

As businesses continue to refine their hybrid models, amenities like quality coffee are becoming important tools for employee engagement and retention. Investing in the right machine is about more than drinks. It is about creating a workplace people enjoy coming back to.

Modern commercial coffee machines deliver on convenience, quality, and adaptability, making them perfectly suited to the evolving needs of hybrid work.

If you want your office to keep pace with the demands of today’s workforce, it may be time to consider a smarter, more flexible coffee setup.

Link building has been a cornerstone of search engine optimization (SEO) since the dawn of the internet. While algorithms, platforms, and user behavior have evolved over time, backlinks remain one of the strongest signals of authority for search engines. Understanding the history of link building helps businesses and marketers appreciate its importance today.


The Early Days of SEO and Link Building

In the late 1990s, when Google launched, it revolutionized online search by introducing PageRank—an algorithm that measured the importance of web pages based on the number and quality of links pointing to them. At that time, link building was simple: the more links you had, the higher your chances of ranking.

Webmasters quickly realized this and began exchanging links, creating directories, and even spamming forums to build backlink profiles. Sites like Yahoo! Directory were popular destinations for early link placement.


The Rise of Manipulation and Google’s Crackdown

As businesses saw the value of backlinks, manipulative practices like link farms and paid links spread rapidly. This led to poor user experiences and irrelevant search results.

In response, Google rolled out major updates such as Penguin (2012), targeting spammy link practices. These updates penalized sites with unnatural backlink profiles, forcing marketers to shift their strategies toward quality and relevance.


The Modern Era: Quality Over Quantity

Today, link building is no longer about sheer volume. Instead, it focuses on:

  • Relevance: Links must come from content closely related to the target website.
  • Authority: A backlink from trusted sites like Forbes carries more weight than dozens of low-quality links.
  • Organic Growth: Search engines reward natural link acquisition through valuable content and genuine relationships.

Directories like Yelp illustrate how trusted platforms can still drive both referral traffic and SEO value.


The Role of a Link Building Service

Given the complexity of today’s SEO landscape, businesses often turn to professional support. A link building service streamlines the process by connecting brands with relevant publishers, managing outreach, and ensuring links are high-quality and sustainable.

This modern approach makes it easier for businesses to focus on their core operations while experts handle the ever-changing world of backlinks.


Final Thoughts

From the early days of PageRank to today’s emphasis on authority and relevance, the history of link building reflects the evolution of the internet itself. While outdated tactics no longer work, the value of strong backlinks has only grown.

For businesses seeking long-term digital success, investing in ethical, sustainable link building remains one of the smartest strategies—and a professional link building service makes that journey even more effective.

If you run a restaurant in the UK, you already know this: customers expect fast, hassle-free payments.
And that’s exactly what a contactless card machine delivers.

But here’s the problem…
Not all card machines are created equal. Some are slow. Some come with hidden fees. Others just aren’t built for the restaurant hustle.

That’s why in this guide, you’ll learn:

  • What makes a great contactless card machine for restaurants
  • Key features to look for
  • The top options available in the UK right now
  • And how to pick the one that fits your business best

Let’s dive in.

Why Contactless Matters in the Restaurant World

Speed is everything in hospitality. Long queues, slow checkouts, and clunky card readers kill the vibe and cost you money.

They let your staff take payments right at the table, cut wait times, and offer a smoother customer experience.

In fact, over 90% of UK consumers now use contactless cards or mobile wallets like Apple Pay and Google Pay.
If your restaurant isn’t offering that option, you’re behind the curve.

What to Look For in a Restaurant Card Machine

Before we get to the best machines, let’s break down what you actually need.

1. Fast Processing Speed

A laggy machine frustrates both staff and customers.
Look for devices with instant tap recognition and quick receipts.

2. Portability

Can your staff carry it to tables? Is it wireless or Wi-Fi enabled?
Table service needs flexibility. Choose a portable or mobile PDQ machine.

3. Battery Life

In busy shifts, you don’t have time to recharge.
A solid battery life (at least 8–10 hours) is a must for portable devices.

4. Connectivity

Wi-Fi, Bluetooth, or SIM-based 4G your machine needs a strong, stable connection, especially in large or split-floor venues.

5. Fair Transaction Fees

Always check the fee structure. Some providers charge a fixed fee + percentage, while others offer monthly packages.

06 Best Contactless Card Machines for Restaurants (UK)

Now that you know what to look for, here are the top 6 PDQ machines trusted by UK restaurants:

1. Paymentsave Portable PDQ Machine

Ideal for small to mid-sized restaurants, the Paymentsave Portable PDQ Machine offers a reliable and cost-effective way to accept contactless and mobile payments. With free next-day settlement, long battery life, and 24/7 support, it’s designed for smooth table service and quick transactions without any setup cost.

2. Dojo Go Terminal

Known for its exceptional speed, the Dojo Go Terminal is perfect for busy or high-end restaurants. It comes with a built-in SIM for mobile connectivity, supports tipping and split payments, and offers a sleek touchscreen interface. This machine ensures a premium checkout experience that keeps service fast and customers satisfied.

3. Square Terminal

Square Terminal combines a point-of-sale system with a contactless card reader, making it a versatile solution for restaurants that want simplicity and functionality in one device. It processes chip, contactless, and mobile wallet payments with transparent pricing, and is a great fit for smaller restaurants and takeaway setups.

4. Zettle by PayPal

Zettle is a solid option for budget-focused restaurants, pop-ups, and cafés. With a flat transaction fee and low initial investment, it’s easy to get started. The machine connects seamlessly to tablet-based POS systems and offers a clean interface that’s both easy to use and quick to train staff on during busy shifts.

5. SumUp Air

SumUp Air is a compact, easy-to-use contactless card reader designed for small restaurants and cafés. It connects via Bluetooth to your smartphone or tablet, making it ideal for mobile setups or tight counter spaces. With no monthly fees and simple pay-as-you-go pricing, it’s a popular choice for new or seasonal food businesses.

6. Clover Flex

Clover Flex is a powerful handheld card machine tailored for restaurants that need flexibility on the floor. It supports all contactless payments, manages orders, prints receipts, and even processes refunds directly from the device. This all-in-one solution is perfect for restaurants with table service and dynamic staff workflows.

Conclusion: 

Choosing the right contactless card machine can transform how your restaurant handles payments. From speed and portability to fair fees and smart features, the right device makes all the difference. Whether you’re running a busy bistro or a high-end venue, there’s a perfect option to match your service style and boost customer satisfaction.

In 2025, brands aren’t just paying influencers to pose with products. They’re partnering with them to co-create powerful, authentic content that drives results. At the heart of this evolution is user-generated content (UGC), and it’s completely changing the way social media is managed.

The Rise of Influencer-Led UGC

User-generated content isn’t new – but the way it’s being used is. UGC used to be spontaneous posts from happy customers. Today, brands are deliberately working with influencers to create content that feels organic, while meeting strategic goals.

Influencer-led UGC combines the reach and trust of influencers with the authenticity of user content. It’s cost-effective, converts better, and offers endless versatility across social platforms.

According to recent studies, UGC is 6x more engaging than branded content, and 93% of marketers say consumers trust content created by real people over content created by brands.

How Social Media Management is Evolving

The old model of social media management focused heavily on scheduled posts and polished brand assets. That’s still relevant – but today’s successful strategies are agile, creator-focused, and data-driven.

Here’s what modern social media management looks like:

  • Strategy: Influencer selection, audience targeting, and platform-specific goals
  • Creation: UGC-style photos, Reels, TikToks, carousels, and behind-the-scenes content
  • Collaboration: Influencers co-own content creation, making campaigns more dynamic
  • Distribution: Posting across Instagram, TikTok, LinkedIn, and more
  • Analysis: Real-time performance tracking to adapt campaigns fast

UK Based UGC: The Velena Lifestyle Approach

Velena Lifestyle, we specialises in helping brands grow through influencer-led UGC and strategic social media management.

Having worked with over 100 brands, delivering content that resonates, converts, and scales, whether it’s daily storytelling, campaign strategy, or video content for product launches, our approach blends creativity with commercial impact.

Tips for Brands Embracing UGC in 2025

Ready to transform your marketing with UGC? Here are five essential tips:

  1. Find Creators Who Match Your Audience: Don’t just look at follower counts – focus on engagement and audience fit.
  2. Prioritise Video: Short-form videos (like Reels and TikToks) dominate in 2025.
  3. Invest in Long-Term Partnerships: Influencers who know your brand create better content.
  4. Blend Organic and Paid: Use UGC in paid campaigns to maximise ROI.
  5. Track, Learn, Optimise: Don’t just post and forget – use analytics to refine your strategy.

Final Thoughts

Influencer-led UGC isn’t just a trend – it’s the future of marketing. It creates deeper connections, drives trust, and scales your content production in a way traditional media never could.

If your brand is ready to grow with powerful content and strategic social media support, discover how Velena Lifestyle can help.

Velena Lifestyle is a UK-based agency helping brands and creators thrive online through influencer campaigns, UGC creation, and full-service social media management.

Newcastle upon Tyne stands as a historical city whose buildings reveal its rich past through their distinctive architecture. The city’s built heritage that includes medieval fortifications and grand Georgian streets and imposing Victorian industrial structures has served as its defining characteristic for many years.

Many historic buildings in Newcastle have not withstood the passage of time. Once-famous buildings vanished over time through demolition to accommodate new development while others fell into disrepair and some were removed because of planning choices that now seem regrettable.

The loss of these buildings raises important questions:

  • Could additional action have preserved these historic buildings from destruction?
  • How can we ensure architectural heritage preservation while pursuing necessary progress?
  • What strategies can we develop to protect Newcastle’s historic landmarks for future generations?

The Great Demolitions of Newcastle

The Old Town Hall stands as a vanished civic landmark in city history.

The Old Town Hall of Newcastle which showcased neoclassical grandeur on the Quayside fell victim to shifting priorities in urban development. Constructed in 1858 the building displayed classical columns and intricate stonework while embodying civic pride that showcased Newcastle’s 19th century development as an emerging power center.

In the 1960s modernist planning ideals and urban redevelopment projects were rapidly transforming Britain. In 1973 authorities decided to tear down the Old Town Hall to allow road expansion and redevelopment projects to proceed. The current consensus is that the decision to demolish the Old Town Hall was shortsighted. The area where the town hall used to stand cannot match its former grandeur and this loss resonates strongly with advocates of Newcastle’s historic streetscape. Is it possible that conservation architects could have successfully incorporated the Old Town Hall into modern city development plans? The current adaptive reuse movement suggests that an alternative method could have preserved this historic structure.


Eldon Square’s Georgian Elegance Erased

Eldon Square served as a prime example of Georgian urban design. Newcastle’s visionary architects created this lovely development of elegant terraces around a green square in the late 18th and early 19th centuries. This represented the peak of Georgian design principles with its symmetry and elegance becoming essential to the city’s architectural character.

The city of Newcastle experienced significant changes throughout the 1960s and 70s. The city had to demolish numerous sections to create space for new shopping centres and modern buildings. The choice to destroy most of Eldon Square’s Georgian terraces for the construction of the Eldon Square Shopping Centre in 1973 sparked considerable debate.

The shopping centre became a central part of Newcastle’s retail sector but its creation resulted in the loss of a vital historical structure. Could a compromise have been reached? Bath and Edinburgh are examples of cities that have achieved modernization without eliminating their Georgian heritage streets. This situation teaches us that urban renewal processes can lead to costly outcomes when they fail to incorporate historical significance in their planning.

The Royal Arcade stands as an architectural masterpiece that was destroyed during road expansion projects.

The destruction of Newcastle’s Royal Arcade stands as one of the city’s greatest architectural losses because this stunning Victorian shopping arcade once graced Grey Street’s base. In 1832 John Dobson completed this magnificent structure which stood as a testament to Victorian engineering and craftsmanship. The arcade showcased grand arches and detailed stone carvings while allowing natural light into its interior space to provide a prestigious shopping experience similar to the famous European arcades.

The Royal Arcade met its end in the 1960s because authorities needed to build the Central Motorway system. Authorities claimed progress required new transport infrastructure to support city growth. Many consider the destruction of this beloved architectural landmark to represent an act of cultural vandalism. The modern concrete roadways that stand where it once was lead to questions about whether alternative routes might have preserved the masterpiece.

The Decline of Edwardian Grandeur represents the story of Newcastle’s disappearing theatrical gems.

The Empire Theatre and the Palace Theatre were among several grand Edwardian theatres present in Newcastle before they were demolished throughout the 20th century. During this period theatres served as architectural masterpieces with lavish plaster decorations and domed ceilings alongside complex design features.

During post-war Britain many grand entertainment venues fell into decline as cinema and television changed public habits which explains the loss of these theatres. Many considered demolition to be both the simplest and most financially sensible approach instead of restoration. The careful restoration of historic venues such as the Theatre Royal prompts reflection on whether these cultural spaces might have been successfully repurposed instead of erased from the urban landscape.

Could They Have Been Saved?

Despite the natural tendency to regret past actions we must acknowledge that conservation perspectives have evolved over time. During the mid-20th century modernisation dominated public opinion, and people supported development regardless of the consequences. Historic buildings were commonly described as outdated and impractical for modern urban needs because they lacked efficiency. Newcastle conservation architects have developed a deeper understanding of conservation architecture through the historical losses it experienced.

Modern urban planning heavily incorporates adaptive reuse as a central approach.

TheBoiler Shop at Stephenson Quarter stands as an outstanding demonstration of how old industrial sites can become successful cultural venues through repurposing.

The Toffee Factory in Ouseburn now functions as a creative hub while preserving its original historical appeal. These projects demonstrate how historic structures can be revitalized instead of being demolished to accommodate modern development.

If past generations had adopted these preservation methods the city might have preserved its architectural treasures.

The design of the shopping centre could have included Eldon Square’s terraces.

Was the Royal Arcade ever considered for inclusion in the city’s transportation strategy? 

Although we cannot know with certainty, conservation architects in the present-day actively work to prevent the repetition of historic architectural mistakes.

Lessons for the Future

The destruction of historical buildings in Newcastle demonstrates why we need to safeguard our architectural heritage. Although some demolitions might have been unavoidable, others resulted from impulsive choices that prioritized quick modernisation.

Newcastle should maintain equilibrium between growth and the protection of its heritage in future endeavors. New construction projects need to work with heritage-focused conservation architects to protect and adapt existing buildings rather than demolishing them. It remains essential for communities to express their support for the city’s historic character while insisting that planning decisions honor its importance.

The lesson from Newcastle’s past is clear: A historic building that disappears from existence ceases to exist forever. Loss of history is permanent but protecting existing heritage remains within our power. Architects in Newcastle face the challenge of shaping its architectural narrative around preservation instead of regret.

Whether you want to brighten up your interiors, refresh your home’s exterior, or add a modern touch to your kitchen cabinets, hiring professional residential painters ensures a high-quality, long-lasting finish.

At Southern Painting LLC, we specialize in providing expert residential painting services in Northeast Metro Atlanta. Our skilled painters bring years of experience, attention to detail, and top-quality materials to every project, ensuring your home looks beautiful and stays protected.

Why Hire Professional Residential Painters?

1. High-Quality Workmanship

Painting is more than just applying color—it requires skill, proper surface preparation, and the right materials to achieve a flawless finish. Our residential painters ensure smooth, even coverage with crisp lines and a professional touch.

2. Saves Time & Hassle

A DIY paint job can take days or even weeks, especially if you’re unfamiliar with the process. Our team completes projects efficiently, saving you time and ensuring minimal disruption to your home.

3. Expert Surface Preparation

Proper prep work is essential for a long-lasting paint job. Our residential painterstake the time to:
✔ Repair holes, cracks, and imperfections
✔ Sand and prime surfaces for better adhesion
✔ Protect floors, furniture, and fixtures
✔ Choose the right paint type for each area

Skipping these steps can lead to peeling, uneven coverage, or premature wear—issues we know how to prevent.

4. Use of High-Quality Paints

Not all paints are created equal. We use premium, durable paints that offer superior coverage, fade resistance, and protection against moisture, stains, and daily wear and tear.

5. Attention to Detail & Clean Finish

Nothing is worse than sloppy painting with drips, uneven lines, or missed spots. Our professional residential painters take pride in delivering meticulous, clean, and polished results.

Our Residential Painting Services

At Southern Painting LLC, we offer a full range of interior and exterior residential painting services tailored to your needs.

Interior Painting Services

✔ Walls, ceilings, and trim
✔ Cabinet painting and refinishing
✔ Drywall repairs and touch-ups
✔ Accent walls and decorative finishes
✔ Baseboards, doors, and crown molding

Exterior Painting Services

✔ Full house painting (stucco, siding, brick, wood)
✔ Trim, shutters, and front doors
✔ Deck and fence staining
✔ Power washing and surface prep

No matter the size of your project, our expert residential painters deliver high-quality results that enhance your home’s beauty and durability.

Why Choose Southern Painting LLC?✅ Experienced & Professional Team

Our painters are skilled, licensed, and committed to excellence, ensuring a professional finish on every job.

✅ Premium Paints & Eco-Friendly Options

We use top-quality, long-lasting paints, including low-VOC (eco-friendly) optionsfor better indoor air quality.

✅ Thorough Prep Work for Lasting Results

We take the time to properly prepare every surface, ensuring your paint job lasts for years to come.

✅ Clean, Efficient, & On-Schedule Work

We respect your home, keeping the work area clean and completing projects on time.

✅ Free Estimates & Transparent Pricing

No hidden fees—just honest pricing and expert recommendations based on your needs.

Get a Free Estimate from Trusted Residential Painters!

If you’re looking for skilled residential painters in Northeast Metro Atlanta, Southern Painting LLC is here to help. Whether you need interior or exterior painting, our experienced team will provide top-quality results that enhance your home’s appearance and value.

Contact us today for a free estimate and let’s give your home the beautiful, professional paint job it deserves!

Gaming for extended periods pushes your PC’s hardware to its limits, generating significant heat. Overheating can reduce performance, cause system crashes, and even shorten the lifespan of your components. Ensuring proper cooling is essential for maintaining a smooth and efficient gaming experience. In this guide, we’ll explore effective ways to prevent overheating and keep your PC running at optimal temperatures, including using the best liquid cooler for enhanced cooling.

Why Overheating is a Problem

Excessive heat can lead to several issues, such as:

  • Thermal Throttling: Your CPU and GPU automatically reduce their clock speeds to prevent damage, leading to lower performance.
  • Component Damage: Continuous overheating may degrade or damage hardware components over time.
  • System Crashes & Freezing: High temperatures can cause unexpected shutdowns or blue screen errors.

Effective Ways to Prevent Overheating

1. Ensure Proper Airflow in Your PC Case

  • Use a well-ventilated case with enough space for airflow.
  • Position intake and exhaust fans strategically to maintain airflow balance.
  • Keep cables organized to avoid obstructing airflow.

2. Use High-Quality Cooling Solutions

  • Air cooling is effective, but for optimal performance, consider upgrading to the best liquid cooler to keep temperatures lower during long gaming sessions.
  • High-performance CPU and GPU coolers can make a significant difference in managing heat.
  • Ensure that heatsinks are properly installed and making contact with components.

3. Monitor Your PC Temperatures

  • Use software like HWMonitor, MSI Afterburner, or Core Temp to track CPU and GPU temperatures.
  • If temperatures consistently exceed safe levels (above 85°C for GPUs and 90°C for CPUs), take immediate action to improve cooling.

4. Reapply Thermal Paste When Necessary

  • Thermal paste helps transfer heat from the CPU/GPU to the cooler.
  • Over time, it dries out and becomes less effective—replacing it every 1-2 years can improve heat dissipation.

5. Keep Your PC Clean and Dust-Free

  • Dust buildup on fans and heatsinks restricts airflow and increases temperatures.
  • Clean your PC regularly using compressed air and a microfiber cloth to remove dust from components.

6. Adjust In-Game Settings to Reduce Load

  • Running games at ultra settings pushes hardware harder, generating more heat.
  • Lowering settings like resolution, shadows, and anti-aliasing can reduce system strain and temperature.

7. Optimize Your Room Temperature and Environment

  • Play in a cool, well-ventilated room to prevent external heat buildup.
  • Avoid placing your PC near walls or in enclosed spaces that restrict airflow.

8. Upgrade Your Cooling System

  • If stock cooling isn’t sufficient, upgrading to the best liquid cooler or high-performance air coolers can significantly reduce temperatures.
  • Case fans, exhaust fans, and even external cooling pads for laptops help in reducing overheating risks.

Conclusion

Long gaming sessions can put your PC under stress, making proper cooling solutions essential to prevent overheating. By ensuring optimal airflow, upgrading cooling solutions like the best liquid cooler, monitoring temperatures, and maintaining your system, you can protect your hardware and enjoy a seamless gaming experience. Implementing these strategies will not only improve performance but also extend the lifespan of your gaming PC.

If you’re a bookkeeper, you know how much hinges on good client relationships. It’s not just about crunching numbers, it’s about trust, clarity and making things as seamless as possible for your clients. But let’s be honest, writing proposals can be a real pain sometimes. They’re time-consuming, repetitive and easy to mess up.

This is where proposal software for bookkeepers comes in. It’s like having an assistant that takes care of the heavy lifting so you can focus on what really matters: keeping your clients happy and your business thriving.

First Impressions Matter

Proposals are your chance to make a killer first impression. If your proposal is confusing, riddled with typos or just looks like a rushed job, it’s not going to inspire much confidence.

Proposal software helps you create sleek, professional proposals without breaking a sweat. These tools often come with pre-made templates, so all you need to do is fill in the details. Clients see a polished, organised proposal and you look like the pro you are.

Personalised Without Hassle

We all know clients love it when things feel tailored to them. But if you’re managing multiple clients, customising every single proposal can feel like a never-ending chore. With the right software, personalisation becomes quick and easy.

You can create reusable templates for common services and then tweak them for individual clients. Add their name, a few details about their business and you’re good to go. It shows you’ve put thought into their needs without taking hours of your time.

Clear & Simple Communication

Have you ever played email ping-pong with a client over a proposal? It’s exhausting. With proposal software for bookkeepers, you can cut out a lot of that back-and-forth.

Most platforms let clients view, comment on and approve proposals online. You can even see when they’ve opened the proposal, so you’re not left wondering if they’ve ghosted you. Plus, e-signatures mean they can approve everything with a single click.

Set Realistic Expectations

One of the biggest sources of client frustration is unclear terms. If they’re not sure what they’re getting, how much it’ll cost or what’s expected of them, it’s a recipe for misunderstandings.

Proposal software makes it easy to spell everything out. Break down your services, fees, and timelines in plain language. When expectations are crystal clear, everyone’s happier.

Automate the Boring Stuff

Let’s be real: tracking deadlines and chasing clients for renewals isn’t anyone’s idea of fun. Proposal software can handle these things for you. Most platforms send automatic reminders for renewals or follow-ups, so you’re always ahead of the game.

This means you’ll never forget to renew a contract or miss an opportunity to upsell a service. Plus, it shows your clients you’re on top of things, which builds even more trust.

So, Is It Worth It?

If you’re still slogging through proposals the old-school way, it might be time to consider switching things up. Proposal software for bookkeepers isn’t just another tool to add to your list, it’s an investment in your business and your client relationships.

Why not give it a go? You might be surprised at how much easier and more enjoyable your work becomes. And who doesn’t want that?

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